Let’s start with this.
Billy. is still Billy!
But Marcus Aurelius said nothing exists without change.

Love Billy started in 2016. It was born out of a desire to create as a reflection of who I am, what I’m feeling, what I want to say and how I want to say it.

What I invest my time in has to be that true reflection of who I am at the moment. That way I can make decisions based on what I like—not what I think someone else might like. The former feels like moving backwards instead of forward.

A lot has happened in the last 8 years. When I created Love Billy, I had a very, very rebellious personality. A lot has happened in the last 8 years, and I feel like I've moved on and Billy! needed to, also.

Billy! and I are still rebellious, but an evolved kind. The kind that comes with growing up and seeing how satisfying hard work really is.

So all this to say that Billy! and I had a heart to heart. We agree it’s time to hold hands again and walk down the same New York City streets we’ve always walked down. But no more kicking over trash cans.

That's it. This note is probably more for me than anyone else. To remind me why I love this brand so much. It's what I need to get back to. Ok, that's it, I'll stop.