who is billy?
technically, billy is a friend of mine. but this Billy started when i couldn’t find a strong, minimalist letter necklace - so i made one. you won't find anything complicated here. just things i wanted that other people might want, too. pretty simple. like the name billy. - candice
the classic tag necklace
what started with just one necklace has grown into something for everyone. no matter the size, gold or silver, custom or pre-designed, it will always be relevant.
our jewelry is meant to be broken in
pristine is overrated. every scratch and dent is a tiny time stamp of where you've been. that's what makes it beautiful. shop all the jewelry.


the carousel collection
a smooth metal canvas meant to take scratches and dents. each mark is a story.
and our not jewelry?
these are the things we reach for daily. like everything billy, you break it in and make it yours. shop all.
-mary, custom tag necklace, november '24
love this necklace so much. was a gift from my ex, but they changed out the letter for me so i could keep wearing it.
-amy, black on black hoodie, august '24
my brother billy said he likes it.
-scott, november '25
Looks and feels brilliant! As all Billy products, amazing quality and brings the vibe.
-katherine, carousel ring, october '25
Love this ring! Very elegant and simple, quite substantial.
-marietta, carousel ring, august '25
Oh my God, I’m so impressed with this workmanship. Do not hesitate to buy it. Lives up to its reputation well-made not a light weight well worth the price. I just love it.
-scott (again), latin medallion, august '25
As always with Billy, quality, simplicity and elegance
-catherine, NYC hoodie, july '24
Best comfy hoodie ever! Everyone needs a Billy hoodie in their closet!!









































